To build a good reputation, it is essential for the brand to be connected with consumers, the press, and the tourism industry. To achieve this, it is necessary to develop effective connection strategies that take into account the specificities of each audience.
One way to connect the brand with consumers is through social media, creating relevant and engaging content that captures the audience's attention. Additionally, it is important to establish a good relationship with the press, providing useful and up-to-date information about the brand and its activities. When it comes to the tourism industry, it is fundamental to establish strategic partnerships that contribute to brand promotion and attract new customers. With a well-designed and executed strategy, it is possible to connect the brand with various audiences and build a solid and positive reputation.